Pur&Pure Organic and hypoallergenic Shampoo & Conditioner Duo
Fragrance-free

Our products are ECOCERT* certified and COMEBIO labeled. This implies that our laboratory must respect strict manufacturing processes, establish rigorous traceability of its ingredients, standardize its formulas according to the guidelines, and much more... in order to guarantee that its products are healthy from their elaboration to their use.

* independent certification and inspection organization, approved by the French Ministry of Industry and recognized worldwide.

Dear parents, at Druide we do not encourage the use of products other than those which are part of our Pur&Pure line and our babies/children line during pregnancy or while breastfeeding. However, it is up to each individual to know themselves and to judge the safety of the different ingredients. The most "dangerous" thing about the use of certain formulas is the allergic risk (especially to essential oils) when it is not known about beforehand. Therefore, we have no other recommendation than to be cautious. Do not hesitate to ask your doctor for advice by showing them the official list of ingredients (INCI) contained in a product that you are uncertain about. Take care of yourselves!

Our Pur&Pure line is perfect for you! An alliance of absolute sweetness and lightness, its key ingredients are moisturizing aloe vera, regenerating olive and rice proteins which are beneficial for reactive skins. This hypoallergenic and organic care product line contains no fragrances or harmful ingredients in order to meet the needs of the most challenging and vulnerable skin types. It is suitable for atopic skins, allergic people, pregnant or breastfeeding women and for babies' hygiene. Estrogen-free, GMO-free, gluten-free, 100% vegan.

First of all, you must make sure to choose the right shampoo for you. That is, one that is adapted to your scalp's characteristics and not to the condition of your lengths. We recommend washing your hair twice at a time: the first wash cleanses your hair and the second one allows the active ingredients to be absorbed into it. You do not need to use a large amount of shampoo even if you do not get it to lather, especially for the first wash. A walnut-sized quantity of product is enough for each use. There are also no rules about how often you should wash your hair, as we are all different in this matter. It is really up to personal choice, as long as you do not fall into the extremes.

First of all, let's not forget that each hair is made up of two distinct parts: the root, on which you should use shampoo, and the length, on which you should use conditioner. The first product washes and cares for the scalp. The second moisturizes and nourishes the lengths to the ends. Our hair is covered with scales that serve as a shield. A healthy, strong, shiny hair that untangles easily is a hair which is protected by its scales. That is the case when these scales are all well sealed in order to form a smooth hair shaft, free of porosity. To ensure good results, you must then use your conditioner properly. It should be applied to well-rinsed hair, strand by strand, using your fingertips, and stretching the product from the lengths to the ends. This mechanical gesture allows it to trap all the nutritive actives and to seal the moisture in the hair by closing its scales. As a result, your hair gets easier to detangle, smoother, silkier and more radiant. Last tip: our conditioners can be used (occasionally) as a hair mask. By leaving them on, they will provide real care to your hair.

Our Pur&pure line is the most suitable for people with atopic skin. Its pH and its very moisturizing formula, enriched with beneficial nutrients, allows it to gently cleanse the skin and provide it with all the support it needs.