• Druide Pur&Pure - Organic and hypoallergenic shampoo - Fragrance-free
  • Druide Pur&Pure - Organic and hypoallergenic shampoo - Fragrance-free
  • Druide Pur&Pure - Organic and hypoallergenic shampoo - Fragrance-free
  • Druide Pur&Pure - Organic and hypoallergenic shampoo - Fragrance-free

Pur&Pure Organic and hypoallergenic shampoo

Specially designed for hypersensitive people 

250 ml bottle with pouring cap

  • Immunocompromised people,
  • Before, during and after medical treatments,
  • Contact epidermal allergies,
  • Atopic skin, sensitive or very reactive scalp,
  • Pregnant and breast-feeding women.
19,90 € Tax included

Pay up to 4x free via payment

In stock

Based on 34 reviews

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The ultra-gentle formula of our Pur&Pure shampoo provides the necessary comfort for delicate skin and ensures a good reconstruction of the cells.

Druide, as an expert in organic hair care, offers an ideal solution for sensitive scalps (eczema, psoriasis, irritations, allergies) or immunocompromised people through a neutral hypoallergenic formula, which is very gentle, organic, vegan, sulfate-free, fragrance-free, free of cocamidopropyl betaine and essential oils .

Suitable for all hair types and young children. 

Absolute simplicity and purity made to respect the most fragile and sensitive scalps. Ultra-gentle shampoo, repairing and respectful of extreme sensitivity, formulated not with water but with organic aloe vera.

  • Aloe vera juice: brings suppleness to the hair through the nutrients and hydration it provides;
  • Anti-inflammatory calendula extracts: calms the irritated scalp;
  • Nourishing coconut oil: restores the hair's natural moisture;
  • Purifying white clay: eliminates impurities and excess sebum;
  • Arginine : natural antistatic


99 % of the total ingredients are of natural origin
35 % of the total ingredients are from organic farming*.

With Druide skin care products, you are guaranteed to use the highest quality products recognized by COSMOS ORGANIC, ECOCERT and COSMEBIO. Our formulas are thorough and exceed all the certifying bodies' specifications. Finally, all our containers are eco-friendly, 100% recyclable, made of PEHD with no environmental impact. Does not contain: SULFATES, PHTALATES, PEG (PolyEthylene Glycol), EDTA (Ethylene Diamine Tetra-Acetic Acid), PHENOXYETHANOL, COLORANTS, MINERAL OILS, SYNTHETIC PERFUMES, GLUTEN, GMO


How to use

  • Wet your hair thoroughly
  • Put a small amount of shampoo (approximately a walnut-sized amount) in the palm of your hand 
  • Spread itall over your scalp. You will notice some foaming: all is normal
  • Rinse a first time
  • Apply the shampoo a second time in the same amount. There will be more foam. You can delicately massage your scalp using your fingertips
  • Leave on for 2 to 5 minutes (if you have enough time)
  • Rinse THOROUGHLY for a successful result. Rinsing too quickly can leave behind ingredients that were intended to be completely removed upon rinsing and will leave your hair looking unwashed 
  • Apply some conditioner after each shampoo and a hair mask once a week

If you tend to use a hair dryer or a straightener, it is strongly reccomended to use a thermo-protector

Description Learn more about this product

Soothing and balancing hypoallergenic shampoo that respects the most sensitive scalps

Gently cleanses, nourishes and protects the hair against environmental pollution.

Pur&Pure shampoo with no cocoamidopropyl betaine, suitable for the most delicate and sensitive skins and hair. Optimized formula made to clean healthily without irritating or damaging the scalp. Including very soft foaming bases, of vegetable origin, decyl-glucoside is a polysaccharide considered as one of the softest foaming bases.

  • Contains essential amino acids that are essential for the strength, maintenance and growth of the hair
  • Contains certified organic virgin coconut oil with the right amount to leave a film around the hair to protect it from pollution, sun, cold, chlorine found in pools, sea water...
  • Contains white clay from Quebec, which is an excellent source of minerals essential for hair growth and strength. The white clay of Quebec allows to eliminate the sebum gently by absorbing it
  • Contains calendula flower extract: a plant valued by dermatologists for its softening and healing properties

Cold manufacturing process, specific to Druide, which preserves all the virtues of the raw materials.

FAQ Your Frequently Asked Questions

How to know whether or not your products are healthy and do not contain any harmful ingredients?

Our products are ECOCERT* certified and COMEBIO labeled. This implies that our laboratory must respect strict manufacturing processes, establish rigorous traceability of its ingredients, standardize its formulas according to the guidelines, and much more... in order to guarantee that its products are healthy from their elaboration to their use.

* independent certification and inspection organization, approved by the French Ministry of Industry and recognized worldwide.

I am pregnant, and I am breastfeeding my baby… Can I still use your products

Dear parents, at Druide we do not encourage the use of products other than those which are part of our Pur&Pure line and our babies/children line during pregnancy or while breastfeeding. However, it is up to each individual to know themselves and to judge the safety of the different ingredients. The most "dangerous" thing about the use of certain formulas is the allergic risk (especially to essential oils) when it is not known about beforehand. Therefore, we have no other recommendation than to be cautious. Do not hesitate to ask your doctor for advice by showing them the official list of ingredients (INCI) contained in a product that you are uncertain about. Take care of yourselves!

I am looking for products that do not contain essential oils, perfumes or cocamidopropyl betaine

Our Pur&Pure line is perfect for you! An alliance of absolute sweetness and lightness, its key ingredients are moisturizing aloe vera, regenerating olive and rice proteins which are beneficial for reactive skins. This hypoallergenic and organic care product line contains no fragrances or harmful ingredients in order to meet the needs of the most challenging and vulnerable skin types. It is suitable for atopic skins, allergic people, pregnant or breastfeeding women and for babies' hygiene. Estrogen-free, GMO-free, gluten-free, 100% vegan.

I have eczema, psoriasis, can I still use your products?

Our Pur&pure line is the most suitable for people with atopic skin. Its pH and its very moisturizing formula, enriched with beneficial nutrients, allows it to gently cleanse the skin and provide it with all the support it needs.

How to use your shampoos properly?

First of all, you must make sure to choose the right shampoo for you. That is, one that is adapted to your scalp's characteristics and not to the condition of your lengths. We recommend washing your hair twice at a time: the first wash cleanses your hair and the second one allows the active ingredients to be absorbed into it. You do not need to use a large amount of shampoo even if you do not get it to lather, especially for the first wash. A walnut-sized quantity of product is enough for each use. There are also no rules about how often you should wash your hair, as we are all different in this matter. It is really up to personal choice, as long as you do not fall into the extremes.

How to choose the right products?

We recommend that you perform a quick self-diagnosis on our website. This will give you an overview of the products that might be right for you according to the information you have provided. To refine your choice, do not hesitate to contact us by email isabelle@druidebio.fr or by phone 0613781173.

How long do I have to use your products before I see any results?

Skin reacts differently from one person to another. By nature, it can be more or less receptive to ingredients. Also, depending on many health or environmental factors, the effectiveness of a product can be slowed down.
Nevertheless, cell renewal - which occurs at the same rate for everyone - is the fundamental element to take into consideration when using a cosmetic product or a shampoo.
It is necessary to wait several weeks (3 to 6) in order to notice the true effects of a product.
Depending on your receptivity to a formula's active ingredients, noticeable results may be visible after 2 cell renewals, i.e. after 6 weeks.

Review What our customers think


Based on 34 reviews

  • Marina B.
    Published Jul 24, 2022 at 04:56 pm (Order date: Jul 03, 2022)

    Visible effectiveness of the product from the first use! Immediate relief from itching and overall more beautiful hair. (Translated review)

  • Eléonore R.
    Published Jun 15, 2022 at 05:27 pm (Order date: May 30, 2022)

    Very satisfied with this shampoo! Perfect for soothed scalp (Translated review)

  • Adèle E.
    Published May 12, 2022 at 11:42 am (Order date: Apr 27, 2022)

    Perfect (Translated review)

  • ANNE M.
    Published May 10, 2022 at 08:04 am (Order date: Apr 24, 2022)

    Tested because of my psoriasis without really believing in it...amazing results! In fact, my scalp was attacked by drugstore shampoos. My daughters also use it. Much less flakes, soothed scalp, less oily hair and healthier. Shampoo adopted! (Translated review)

  • Marie Jose T.
    Published Mar 29, 2022 at 01:54 pm (Order date: Mar 13, 2022)

    Nothing to say, effective product without any controversial addictive. I recommend this shampoo (Translated review)

  • Céline D.
    Published Feb 13, 2022 at 05:26 pm (Order date: Jan 27, 2022)

    Very good for sensitive scalp and subject to seborrheic dermatitis (Translated review)

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